We live in a customer-centric world, where buyers are inundated with choices. Being customer focused is no longer merely a smart strategy; it is a realistic acknowledgement of the nature of the market itself. Therefore, having a Voice of Customer program, analyzing customer feedback and being responsive to it are key operational advantages for any…
Dubai-based customer experience management platform Kanari is announcing the addition of Professor Doctor Phil Klaus to its advisory team as it looks to establishing itself as a key player in the MENA region’s customer experience management space. Professor Klaus will play a critical role in advising the Kanari team on strategic direction and on key…
The owners and managers of hospitality businesses should be familiar with the three types of media present in advertising: owned, paid, and earned. Owned media includes forums owned and controlled by your company such as your website or blog. Paid media involves any paid advertising such as radio, television, or banner ads. The third type of media, earned media, is the most important and by far the most valuable to any business. Earned media is so named because this is the advertising your company earns by pleasing (or displeasing) clients. Earned media is advertising spread by word of mouth physically or electronically between your customers and their business associates, families, and friends.
It has been about 2 months since our last post, and that’s a lot longer than we would have liked. I’ve been meaning to write this one for the last few weeks now but we’ve been pretty busy with the beta launch of Kanari that I haven’t found the time. Its a pretty important post since we haven’t really talked about what Kanari is although if you’ve had the chance to take a look at our website then you probably have a decent idea of what we’re trying to build. I’ll go into a little more detail for you…
It’s been a while since we’ve posted anything on the blog and that’s because we’ve been hard at work doing some extensive testing and putting the finishing touches to our product! It’s all coming along very nicely (despite being slightly behind schedule) and we are super excited to be getting closer and closer to our launch. While on a break from work this afternoon, Ed and I were reflecting on the past couple of weeks – the last mile of the (development) race, if you want to put it in those terms. We’ve been making a lot of updates trying to make sure everything looks good and the user experience is as smooth as possible.
In our last post Subhi talked about all the things we considered in order to arrive at our decision to outsource the initial stages of Kanari’s software development. Though we put a lot of thought into that phase we knew that finding a suitable software development partner would prove to be a much more intensive exercise. Jumping into bed with a development partner was not something we took lightly because once work has started and initial payments have been made you don’t want to be in a position where you need to consider firing your development team and handing the project over to a new one. I’ll use this post to talk about the steps we took and all the things we kept in mind..