Category: Customer Feedback

Understanding the Evolving Landscape of Customer Experience

In the battle to gain a competitive advantage, customer experience has become a primary focus among enterprises.  Focusing on customer experience (CX) is widely accepted as a critical component of gaining and maintaining market share. Additionally, enhanced customer experience ensures optimal business performance and increased profitability. Over the past few years, a wide range of…

CEO Involvement Positively Impacts CX Programs

As enhanced customer experience continues to shape the landscape of a successful marketplace, CEOs are leading the charge Now more than ever, chief executives understand the importance of enhanced customer experience (CX). Not only will an enhanced customer experience drive profitability, but it will also create stronger brand loyalty and competitive advantage. The most successful…