Category: General

Hospitality Word of Mouth: How Social Media Has Revolutionized It

The owners and managers of hospitality businesses should be familiar with the three types of media present in advertising: owned, paid, and earned. Owned media includes forums owned and controlled by your company such as your website or blog. Paid media involves any paid advertising such as radio, television, or banner ads. The third type of media, earned media, is the most important and by far the most valuable to any business. Earned media is so named because this is the advertising your company earns by pleasing (or displeasing) clients. Earned media is advertising spread by word of mouth physically or electronically between your customers and their business associates, families, and friends.

Kanari. Customer feedback for the mobile age.

It has been about 2 months since our last post, and that’s a lot longer than we would have liked. I’ve been meaning to write this one for the last few weeks now but we’ve been pretty busy with the beta launch of Kanari that I haven’t found the time. Its a pretty important post since we haven’t really talked about what Kanari is although if you’ve had the chance to take a look at our website then you probably have a decent idea of what we’re trying to build. I’ll go into a little more detail for you…

Update and a note on perfection

It’s been a while since we’ve posted anything on the blog and that’s because we’ve been hard at work doing some extensive testing and putting the finishing touches to our product! It’s all coming along very nicely (despite being slightly behind schedule) and we are super excited to be getting closer and closer to our launch. While on a break from work this afternoon, Ed and I were reflecting on the past couple of weeks – the last mile of the (development) race, if you want to put it in those terms. We’ve been making a lot of updates trying to make sure everything looks good and the user experience is as smooth as possible.

Software development – finding a partner

In our last post Subhi talked about all the things we considered in order to arrive at our decision to outsource the initial stages of Kanari’s software development. Though we put a lot of thought into that phase we knew that finding a suitable software development partner would prove to be a much more intensive exercise. Jumping into bed with a development partner was not something we took lightly because once work has started and initial payments have been made you don’t want to be in a position where you need to consider firing your development team and handing the project over to a new one. I’ll use this post to talk about the steps we took and all the things we kept in mind..

startup validation lessons from the racetrack

Startup validation lessons from the racetrack

In my previous post I talked a little bit about how one of the first things Subhi and I did was try to carry out early stage validation of the business concept we had in mind for Kanari. I thought I would elaborate on this a little bit in this post as we’re making a conscious decision to continually tap into our customers and users for feedback to tell us how we should build Kanari both as a product and as a business. As a motorsport engineer there were two sayings that I was particularly fond of. Although they’re framed in a racing context I think their meaning is just as relevant in a business environment. “The best racecar is the one that falls apart just after crossing the finish line in first place”

Key to entrepreneurship: just keep trying

I remember attending a speaker event organized by our entrepreneurship club during my MBA at IESE. One of the speakers, a (very) serial entrepreneur, was telling us the story of how he got started. It was a pretty miserable story: each of the past five ventures he embarked on over the years ended in failure. Recently married, he was working on his sixth venture, confident that this was the one. It wasn’t. Another failure. Having spent every last penny, he had no option left but to sell an apartment that was bequeathed to him by his family. He proceeded to build a website and advertise his beautiful Barcelona flat online in the hope that he would get a good deal with a foreigner looking to buy property. The response to his website was so positive that not only did he get a great selling price on the apartment, he had also just stumbled across his big idea. He went on to develop a real estate portal, and it took off. Boom! Finally a success! Seventh time lucky. Here is how I got started…