Category: Customer Satisfaction

Understanding the Evolving Landscape of Customer Experience

In the battle to gain a competitive advantage, customer experience has become a primary focus among enterprises.  Focusing on customer experience (CX) is widely accepted as a critical component of gaining and maintaining market share. Additionally, enhanced customer experience ensures optimal business performance and increased profitability. Over the past few years, a wide range of…

Satisfaction surveys – measuring CSAT effectively

Orienting your business towards meeting and exceeding customer expectations is a primary concern for every enterprise. Not only does doing so help to create brand differentiation and customer loyalty, it allows businesses to anticipate trends and remain relevant. For that reason, conducting and interpreting CSAT surveys effectively, significantly maximizes profitability and nurtures a positive engagement…

customer satisfaction insights from data

Customer Satisfaction – deriving insights from data

Several operational, technological and process innovations have leveled the playing field in most industries. Size and scale no longer necessarily guarantee market share. Customers have more avenues to indulge in comparative buying and are more likely to investigate alternative vendors. Therefore, in a business climate far more alive with dynamic forces and behavior, customer satisfaction…