Software development – finding a partner
In our last post Subhi talked about all the things we considered in order to arrive at our decision to outsource the initial stages of Kanari’s software development. Though we put a lot of thought into that phase we knew that finding a suitable software development...
Building a world class voice of customer program
We live in a customer-centric world, where buyers are inundated with choices. Being customer focused is no longer merely a smart strategy; it is a realistic acknowledgement of the nature of the market itself. Therefore, having a Voice of Customer program, analyzing...
Hospitality Word of Mouth: How Social Media Has Revolutionized It
The owners and managers of hospitality businesses should be familiar with the three types of media present in advertising: owned, paid, and earned. Owned media includes forums owned and controlled by your company such as your website or blog. Paid media involves any...
Customer Experience – The Heart of Digital Transformation
Why you need to leverage digital transformation to provide your consumers with an enhanced customer experience As digital technologies evolve and redefine every aspect of how businesses operate, the economy is simultaneously transforming. At the core of this...
The Value of Customer Experience
Why you need to become a customer intelligent enterprise and how to get there? Most businesses intuitively realize their customer relationship is at the heart of their operational model. In an era of ever-escalating consumer empowerment, new strategies to engage...
Generating value from real-time feedback
Customer feedback can be some of the most valuable information available to your business and today’s connected world allows you to ask and act upon it in real-time. Collecting real-time feedback ensures you get more accurate and relevant data, minimizing the negative...
Are you really listening to customers?
In the era of instant gratification, customers expect their needs to be met and feedback to be acted upon, immediately. And with the variety of digital and social channels allowing customers to make their voice heard, it is critical that businesses foster a...
Satisfaction surveys – measuring CSAT effectively
Orienting your business towards meeting and exceeding customer expectations is a primary concern for every enterprise. Not only does doing so help to create brand differentiation and customer loyalty, it allows businesses to anticipate trends and remain relevant. For...
Customer Satisfaction – deriving insights from data
Several operational, technological and process innovations have leveled the playing field in most industries. Size and scale no longer necessarily guarantee market share. Customers have more avenues to indulge in comparative buying and are more likely to investigate...