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The Value of Customer Experience

Why you need to become a customer intelligent enterprise and how to get there? Most businesses intuitively realize their customer relationship is at the heart of their operational model. In an era of ever-escalating consumer empowerment, new strategies to engage clients seem to generate a buzz every few months. This recent focus on reimagining the…

Satisfaction surveys – measuring CSAT effectively

Orienting your business towards meeting and exceeding customer expectations is a primary concern for every enterprise. Not only does doing so help to create brand differentiation and customer loyalty, it allows businesses to anticipate trends and remain relevant. For that reason, conducting and interpreting CSAT surveys effectively, significantly maximizes profitability and nurtures a positive engagement…