February 18th, 2016 (Dubai, UAE) – Dubai-based customer experience management platform Kanari is announcing the addition of Professor Doctor Phil Klaus to its advisory team as it looks to establishing itself as a key player in the MENA region’s customer experience management space. Professor Klaus will play a critical role in advising the Kanari team on strategic direction and on key improvements to its core product, as well as advising on ways in which the startup can further add value to its existing customer base. The ultimate objective is to offer Kanari’s customers not just a more robust platform but also the academic insight and know how that Professor Klaus has gained over many years of work with businesses in the field of customer experience management.
Kanari, founded in Dubai in 2014 by co-founders Subhi Farah and Edmond Husseini, is focused on helping brands grow their business by more effectively managing their customer experience. Kanari’s powerful mobile survey, reporting and analytics tools allow brands to measure consumer sentiment at their various consumer touch-points, identify growth opportunities and recover customers that are at risk of churning. Kanari is currently focused primarily on clients in the food & beverage, retail and financial services sectors. In November of 2015, Kanari was voted by Forbes Middle East as one of the up-and-coming startups in the Middle East.
Prof. Dr. Philipp “Phil” Klaus is founder of Dr. Phil Klaus & Associates Consulting, holds multiple visiting professorships around the globe, and widely considered one of the worldwide leading Customer Experience and Marketing Strategy experts. His main areas of expertise are customer experience strategy and management. His award-winning research has appeared in numerous books, and a wide range of top-tier academic and managerial journals. Prof. Klaus is the best-selling author (#2 on Amazon) of “Measuring Customer Experience – How to Develop and Execute the Most Profitable Customer Experience Strategies.” He is a frequent keynote speaker at public and in-company seminars and conferences around the world and advises Blue-Chip clients on customer experience strategy, profit enhancement, and ‘next practice’.